Problem
Operating within the publication industry, this client was struggling with getting their products into the market. They had high consumer demand but they were unable to form retail partnerships with local businesses. This made it difficult for customers to purchase their products.
The Qalam Approach
Qalam Consulting met with this client to understand the challenges they were facing, their goals, and organizational values. The client needed to make sure that their product was in the hands of customers. We found a way to do this without building an expensive distribution system by identifying local retail partners who could distribute their products to customers directly. By having these strategic partners, they can sell their products to them in large quantities, and then end consumers would be able to purchase them in store.
Results
The partnership strategy created trusted impact partners that aligned with the clients values and expanded their market reach. They allowed the client to avoid building a full scale logistics system, which would be expensive and did not fit their business needs. Besides cutting down on costs, their products were now tangibly available to customers, improving their brand image.